TONALE FIRST JOURNEY

The metamorphosis of our Brand begins with the new Tonale, the first electrified Alfa Romeo ever. To celebrate it, we are doing a very special trip. We will drive throughout all Italy, from the Giambattista Vico plant in Pomigliano D’Arco to the Museo Storico in Arese. During the journey, we will discover more about the Tonale and our evolution towards the future, talking with our CEO Jean-Philippe Imparato and many more special guests.

The new Alfa Romeo Tonale has just started its trip: in Pomigliano D’Arco, Jean-Philippe Imparato gave the key to the first guests. Travelling to Gaeta, we have asked Luis Dasso, Tonale Product Manager, what makes the Tonale high-tech. Then, with Silvia Cravero, Head of Info Connectivity Validation, we have explored the new software of the first Alfa Romeo electrified ever. Follow us, the journey continues!

The new Tonale trip continues: from Gaeta to Passo della Futa, we have talked about electrification joined by Maria Grazia Lisbona, Engineering Propulsion Systems. Then, we tried the driving sensations aboard the Tonale with Domenico Bagnasco, High Performance Vehicles Responsible. The result? A new vehicle, but with the same Alfa Romeo spirit.

The new Alfa Romeo Tonale Hybrid is almost home. On our way from Passo della  Futa towards Monza, we have discussed with Alessandro Maccolini, Alfa Romeo Design Project Responsible. This episode is all dedicated to the design of the Tonale. Watch the video to discover more about the creation of its concept, the importance of proportions and its identity as an Alfa Romeo.

The new Tonale has arrived at the Museo Storico in Arese, escorted by a parade of the Carabinieri corps to demonstrate the strong bond with our Brand. The last guests of the trip are Alessandro Nardizzi, Head of Communication Global, and Francesco Calcara, Head of Global Marketing and Communication. With them, we discussed about the beginning of this new chapter for Alfa Romeo and its contribution to the future of the Brand. This journey ends, but the story of the Tonale has just started!